Blazing trails in the not-for-profit space with Jessica Macpherson [VIDEO]

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In today’s episode we speak with the Melbourne based CEO of St Kilda Mums, Eureka Mums and Geelong Mums, Jessica Macpherson. Jessica has fully embraced the Salesforce platform, from blazing trails in Trailhead herself, to providing valuable volunteering opportunities to others looking to advance in their Salesforce careers. Jessica talks us through her own journey, what Salesforce has meant for her own organisation, and what others can learn from their experiences. As the most recent Golden Hoodie winner, we ask her how it felt to be recognised with such an honour, and what her plans are in both the immediate and longer-term future.

You can follow Jessica on LinkedIn at


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