In today’s episode, we’re joined by USA-based Salesforce Marketing Cloud professional and Marketing Cloud User Group Leader, Jyothsna Bitra (JB).
JB talks us through what initially attracted her to a career in the technical space, how she first became exposed to Salesforce, and what led her to specialise in Marketing Cloud.
We talk about the materials and courses available in the Marketing Cloud space for those who want to learn more, including AMPscript, and what exactly AMPscript is.
Jyothsna explains Pardot, how it differs from Marketing Cloud, and it’s best-use case, before delving into the different roles within a Marketing Cloud team and or project, and how the various skill sets are essential for success.
In addition to sharing her insights into the growing Marketing Cloud space, JB explains her last few years and contributions to the ecosystem. As the recipient of the Golden Hoodie recently, she relives the moment that she was presented with it, and what it meant to her.
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