How businesses need to evolve for the future, and navigate AI to deliver a connected customer experience with Chad Lieberman (FutureFuture)

In today’s episode of the Talent Hub Talk, we’re joined by Chad Lieberman, Founder and CEO of FutureFuture. Chad has been a Salesforce specialist for over 12 years, often working at the forefront of the technology and solving problems with the latest that Salesforce has to offer.

Chad talks through some of the biggest challenges he has faced over the years, how he approaches mastering new technologies, and what some of the latest technologies are really exciting.

We talk Data and AI, why some companies are still failing to deliver a connected customer experience, how humans will work with AI and what concerns Chad has in this space.

Finally, we look at FutureFuture, where the idea came from, and who Chad and the business are right for.

You can follow Chad on LinkedIn here: https://www.linkedin.com/in/chadlieberman

You can find out more about FutureFuture here: https://www.futurefuture.io

Takeaways from the episode:

  • Starting your own business can be exciting and exhilarating, but it also comes with administrative tasks and creative challenges.
  • Working with Salesforce allows for a variety of experiences and opportunities for innovation.
  • Data cloud is pivotal in achieving a connected customer experience by unifying data and enabling personalised communications.
  • Companies struggle with silos and disconnected systems, which hinders the delivery of a seamless customer experience.
  • Skills in working with AI, interacting with large language models, and asking the right questions are becoming increasingly important in the evolving technology landscape. Human-AI interaction requires careful consideration to ensure the right balance between AI efficiency and human creativity.
  • AI can be used to automate repetitive tasks and improve efficiency, but human input is still necessary for creativity and authenticity.
  • AI can be leveraged in customer service to improve case deflection, generate case summaries, and provide insights for agents.
  • The proposal writing process may change with the use of AI, but the personal touch and expertise of consultants will still be valuable.
  • FutureFuture aims to help businesses and individuals adapt to the fast pace of technology and leverage AI for growth and innovation.

Chapters:

(00:00)The excitement and challenges of starting a business
(04:01) Innovation and variety in the Salesforce ecosystem
(14:29) The role of Data Cloud in achieving a connected customer experience
(17:06) Overcoming silos and disconnected systems for a seamless customer experience
(26:03) The importance of skills in working with AI and large language models
(27:53) Concerns and challenges of human-AI interaction
(33:19) Balancing AI efficiency with human creativity in customer interactions
(35:41) The role of AI in customer service and case management
(37:33) The potential changes in the proposal writing process with AI
(42:06) Introducing FutureFuture: enabling business evolution with AI
(44:27) Ideal customers for FutureFuture: innovation and growth

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We hope you enjoy the episode!