Welcome to the 250th episode of the podcast!
In this week’s episode of Talent Hub Talk, we catch up with Matt Robison, who reflects on his journey over the past year with Lightbox Logic.
We discuss the milestones achieved, the challenges faced in the first year of business, and the importance of working on the business rather than just in it. Matt shares insights on sales metrics, the significance of staying relevant in the Salesforce ecosystem, and the complexities of the sales cycle. He also reflects on the importance of maintaining social connections while working remotely and adapting to new technologies like Data Cloud and AI.
Looking ahead, Matt sets goals for the next year and explains the balance he strives to achieve with what success looks like to him.
Make sure you’re following Matt Robison here:
https://www.linkedin.com/in/matt-robison-salesforce
You can learn more about Lightbox Logic here:
https://www.linkedin.com/company/lightbox-logic
Takeaways from the episode:
- Lightbox Logic has successfully completed its first year.
- Achieving the first paying customer is crucial for validation.
- Working on the business is as important as working in it.
- Revenue per customer is a key metric for success.
- Staying relevant in the Salesforce ecosystem is essential.
- The procurement cycle can be lengthy and complex.
- Finding the right customers is a major challenge.
- Maintaining social connections is vital for balance.
- Setting goals for customer satisfaction is a priority.
Chapters:
(00:00) Celebrating milestones: A year of Lightbox Logic
(02:59) Navigating the first year: milestones and challenges
(05:57) Working on vs. in the business: a year of focus
(09:01) Sales metrics: revenue over headcount
(12:07) Staying relevant: the Salesforce ecosystem
(14:49)The business side: legal and financial challenges
(18:07) Sales cycle realities: the long road to closing deals
(21:10) Visibility and lead generation: the path to growth
(24:04) Maintaining social connections: the remote work challenge
(27:06) Adapting to new technologies: Data Cloud and AI
(29:59) Looking ahead: goals for the next year
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We hope you enjoy the episode!