In today’s Talent Hub Talk episode, we’re joined by Mikel Lindsaar, CEO and founder of StoreConnect. Mikel talks us through his background and how he came to work in the software space, and we look at where the idea for StoreConnect came from, as Mikel explains the journey from idea to product to customer. He talks through the decision to stop doing implementations themselves and to go with a partner-led implementation model and the challenges of standing that up alongside their certification program. Mikel gives insight into what the product is, who it is for and how companies are really getting value from it. He also gives us a look into plans for the future.
You can follow Mikel Lindsaar on LinkedIn here:
https://www.linkedin.com/in/mikellindsaar
You can find out more about StoreConnect here:
Takeaways from the episode:
- Mikel Lindsaar’s journey into software development started at a young age and led him to become a volunteer, where he realised the value of time in software systems.
- His experience working with clients as a Software Development Consultant led him to create StoreConnect, a flexible e-commerce solution that can be customised to fit specific business needs.
- StoreConnect is built on top of Salesforce and provides a comprehensive e-commerce solution for businesses of all sizes.
- The implementation of StoreConnect required the development of a partner network and training programs to ensure successful installations and customer support. StoreConnect is an e-commerce platform that integrates with Salesforce, allowing businesses to manage their online stores and customer data in one place.
- The platform offers features such as content management, point of sale, rewards and loyalty programs, and business intelligence.
- StoreConnect is targeted towards businesses that sell products or services online and want to have better control over their CRM and customer data.
- The company has successfully expanded internationally through strategic alliances and partnerships.
- The future plans for StoreConnect include further growth, fundraising, and increasing brand awareness.
Chapters:
(00:00) Introduction and background
(04:38) The birth of StoreConnect
(10:10) Building StoreConnect on Salesforce
(18:26) Creating a partner network and training programs
(25:56) Streamlining e-commerce with StoreConnect and Salesforce integration
(28:02) Targeting new Salesforce customers and fast-growing small businesses
(32:13) The power of content management and business intelligence in StoreConnect
(35:34)The ultimate dynamic ability to program your business with StoreConnect
(38:06) StoreConnect: the only E-commerce product that works with CPQ
(41:00) International expansion and strategic alliances: the StoreConnect journey
(43:09) The role of the Founder: from product to organisation
(44:32) The future of StoreConnect: growth, fundraising, and brand awareness
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We hope you enjoy the episode!