Doina Popa on being the first female CTA outside of the USA and becoming a new business owner in the Salesforce ecosystem [VIDEO]

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In today’s episode, we’re joined by Germany based CTA and Founder of InnoTrue, Doina Popa. We first met Doina over five years ago and having collaborated on a number of content pieces previously, it was great to catch up with her.

Doina has a unique perspective on the Salesforce landscape, having previously worked in a senior capacity for a broad spectrum of business types, and has a deep understanding of the nuances between ISVs, end users, consultancies, and even Salesforce themselves.

As the third female CTA in the world and the first outside of the USA, we spoke with Doina about her journey to CTA, how she prepared for the Review Board, and how her experiences and thirst for knowledge have led her to recently launching her own Salesforce Consultancy following a relocation back to Germany.

Doina is generous and inspiring with her time, and is heavily involved in a number of on and offline Salesforce initiatives, as well as being a Master Coach at Architect Training Academy, FlowRepublic.

We enjoyed hearing what excites her for the future, and her plans for the Women in Tech Community Group in Munich. Make sure you’re following Doina on LinkedIn at


Thank you for watching, and stay tuned for the next episode, coming soon. Remember, you can subscribe to our YouTube channel for past and upcoming episodes.

If you’d like to become involved as a guest, we’d love to hear from you!

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